ABOUT AMARAÈ

Where it began

AMARAÈ didn't start in a boardroom. It started in Sangli, with a small team, a stubborn idea, and a belief that a fragrance house rooted in India could hold its own anywhere in the world. What began as late nights over formulas and test strips has grown into a brand now reaching noses far beyond home — carrying a little bit of Sangli in every bottle we send out. We're proud of where we come from, and just getting started on how far we're going.

Our approach

AMARAÈ Formulations is an independent fragrance house creating considered scents for Indian routines, celebrations, and everyday self-expression. We believe choosing a fragrance should feel personal, clear, and enjoyable.

Quality & sourcing

Our fragrance oils are sourced from Givaudan and our formulas are developed to be cruelty-free and aligned with applicable IFRA fragrance standards. We use ingredients selected for cosmetic use and work toward appropriate safety documentation. Individual suitability varies; patch-test first and discontinue use if irritation occurs.

Contact

AMARAÈ Formulations
Kalpataru Park Apartment, Unit No. 14, Kalanagar, Madhavnagar Road, Sangli 416416, Maharashtra, India
help@amaraeformulations.com · +91 95792 22532 · Instagram: @amarae_formulations